Last update 11/2/2026
Ulule Cookie Policy
We describe below the trackers and/or cookies (hereinafter "Cookies") that may be placed and/or read on your device when you use the Platform, as well as the means available to you to accept or refuse these Cookies at any time.
What is a Cookie?
A cookie is a small computer file that is placed and/or read, for example when you visit a website or use a mobile application, whatever type of device you are using (computer, smartphone, tablet, etc.).
There are several types of Cookies, such as HTTP cookies, flash cookies, fingerprinting, and identifiers generated by software or an operating system (serial number, MAC address, unique device identifier (IDFV), etc.).
For the purposes of this Cookie Policy, the term "cookies" is to be understood in the broad sense, as covering all cookies and other trackers placed and/or read, for example, when you visit a website or install or use software or a mobile application.
What Cookies do we use on the Platform?
When you connect to the Platform, an information banner is displayed in order, before these Cookies are placed, (1) to inform you of their presence and (2) to allow you to configure them. Please note that 4 categories of Cookies may be placed while you browse our Platform:
Functional cookies
These Cookies are necessary for the Platform to function properly.
On our Platform, we use:
Cookies to keep track of your choices regarding the placement of Cookies (which cookies you allow);
Cookies that allow you to use the main features of the Platform, in particular:
to identify yourself and log into your account,
to use our Platform's search engine and obtain accurate and fast results in real time,
to display on the Platform the Products you have already viewed,
Cookies that allow us to remember the contents of your shopping cart on our Platform;
Cookies used to remember information relating to a form you have filled in on one of our sites;
Cookies that allow you to pay for your Orders on the Platform;
Cookies used to balance the load across our equipment;
audience measurement Cookies that are strictly necessary for the provision of our services.
These Cookies do not require your consent. However, you can set your browser to block them. If you block these trackers, the Platform may not function properly.
Preference cookies
These Cookies allow us to optimise your browsing on our Platform and to improve the content we offer you.
For example, we use:
Cookies to display YouTube videos;
Cookies to analyse your browsing and offer you polls and surveys, to help us understand how you use the Platform and improve our services.
You must accept these Cookies to benefit from them.
Statistical cookies
These Cookies allow us to measure the audience of our Platform (number of visitors, browsing time, etc.) in order to improve its functioning and the services offered.
These Cookies tell us:
the value in euros and the composition of your shopping cart, even if the transaction is not completed;
the content of your searches on the Platform;
the date and time of your visit;
your location (geolocation based on your IP address, to the nearest city);
the URL of the landing page and the URL of the website from which you arrived;
your IP address;
the name, version, language and window size of your browser, and your operating system, as transmitted by your browser.
In particular, we use "Google Analytics" for our audience measurement. The use of Google Analytics involves the transfer of personal data to the United States. We invite you to read the Google Analytics terms of use: policies.google.com/technologies/partner-sites.
If you wish to disable Google Analytics in your browser, you can install a browser add-on developed by Google: https://tools.google.com/dlpage/gaoptout?hl=en
Tracking pixels in our emails
When we send you emails (in particular our newsletter), they may contain a "tracking pixel": an invisible image that tells us whether the message has been opened.
Why we use it: solely to measure, on a statistical and aggregated basis, the overall open rate of our mailings, in order to assess how well our communications are received. We do not use this information to build an individual profile, to target you personally or to personalise our content based on your reading behaviour.
Data concerned: whether an email has been opened and, where applicable, whether the links it contains have been clicked. These measurements are only viewed in aggregate form. We limit collection to what is useful for this statistical purpose.
Processors: these measurements are carried out through our email delivery providers (Brevo, Mailjet), which act on our behalf and according to our instructions.
How to object: you may object to this tracking at any time. For any request relating to the exercise of this right, you can write to us by email at the address of our Data Protection Officer (DPO), or by post (enclosing a copy of your identity document) at the following address: Ulule, for the attention of the Data Protection Officer (DPO), 10 rue de Penthièvre, 75008 Paris, France. Our teams will respond as soon as possible and at the latest within one month of receiving your request. You may also unsubscribe from our communications at any time via the unsubscribe link included in every email.
Marketing cookies
These Cookies allow us to analyse your browsing in order to identify your interests and show you the advertisements most likely to interest you when you browse the internet.
In this context, two types of Cookies may be placed on the Platform:
"first-party" Cookies placed and used by Ulule;
so-called "third-party" Cookies placed, used and managed directly by our partner companies. We are joint controllers of these Cookies with our partners.
The partner companies that place and use Cookies on our Platform on their own behalf are:
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google"): https://policies.google.com/technologies/ads. You can disable the use of Google ad personalisation Cookies by clicking on the following link and downloading and installing the plug-in provided: https://support.google.com/ads/answer/7395996?hl=en;
Meta Platforms Ireland Limited (Merrion Road, Dublin 4, D04 X2K5, Ireland, "Meta", provider of Facebook): https://www.facebook.com/privacy/policy/
We invite you to read their data protection policies (links above) to find out more about the processing carried out by our partners and, if you wish, to object to their services.
These Cookies make it possible to:
analyse Users' browsing on the Platform (for example, the number of pages viewed, the Products consulted, the searches you have made);
produce performance statistics, in particular the total number of Users who clicked on the advertisements;
show you the advertisements most relevant to you, based on your browsing and your profile, when you visit another website in the partners' network;
limit the number of times the same advertisement is shown to you;
target advertisements at Users who have already visited or interacted with our Platform;
ensure security, prevent fraud and debug;
develop and improve the services provided.
You must accept these Cookies to benefit from them.
How long is my consent kept?
Your consent is kept for 12 months. You can change your consent at any time by clicking on "change your cookie preferences".
How long do Cookies last?
The duration of each Cookie is indicated in the settings of our cookie management tool.
How can I configure Cookies?
You can choose at any time to express and change your wishes regarding Cookies, by the means described below.
With the Axeptio cookie management platform
We use the Axeptio tool, which allows you to manage the placement of Cookies when you connect to the Platform. To configure the Cookies placed on the Platform at any time, click on "change your cookie preferences".
With your browser
Your browser generally allows you to view, manage, delete and block the Cookies of a website. You can configure your browser so that:
Cookies are stored on your device or, on the contrary, rejected, either systematically or depending on who sets them;
you are asked to accept or refuse Cookies on a case-by-case basis, before a Cookie may be stored on your device.
Please note that if you delete all Cookies, you will lose all your choices. Any settings you make may change your browsing on the internet and your conditions of access to certain services that require the use of Cookies. Please be aware that a number of features necessary for browsing the Platform may be impaired as a result of the settings you have made (difficulties in registering or displaying content, etc.).
You can configure your browser software so that cookies are stored on your device or, on the contrary, rejected, either systematically or depending on who sets them.
The configuration of each browser is different. It is described in your browser's help menu, which will tell you how to change your cookie preferences.
For Internet Explorer™: https://support.microsoft.com/fr-fr/topic/supprimer-et-g%C3%A9rer-les-cookies-168dab11-0753-043d-7c16-ede5947fc64d
For Safari™: https://support.apple.com/kb/PH5042
For Chrome™: https://support.google.com/chrome/bin/answer.py?hl=en&hlrm=en&answer=95647
For Firefox™: https://support.mozilla.org/en/kb/activate-disable-cookies
We invite you to consult the CNIL website for more information on configuring Cookies in the Chrome, Firefox and Internet Explorer browsers: https://www.cnil.fr/vos-droits/vos-traces/les-cookies/
With your smartphone's operating system
You can manage the placement of Cookies in the settings of your smartphone's operating system.
With the Youronlinechoices.com website
You can object to the placement of Cookies related to personalised advertising via the website dedicated to interest-based advertising on the internet: https://www.youronlinechoices.com/fr/controler-ses-cookies/ Language. This policy is available in several languages. In the event of any discrepancy between the language versions, the French version shall prevail.