BackBackMenuClosePlusPlusSearchUluleUluleUluleChatFacebookInstagramLinkedInTwitterYouTubefacebooktwitterB Corporation

Muudana

Conscious Fashion

About the project

Muudana combines traditional know-how and contemporary design in a ethical ready-to-wear brand.

The first collection is produced in Cambodia. It hilights the traditional and local woven silk. 

 

 

 

Aude loves traveling and discovering local cultures. During one of her many journeys she came up with the idea of developing Muudana came up. Aude has always been passionate about fabrics and traditional skills, but when she was back she always found difficult to wear local closed made with local fabrics. At the same time, she noted that ancestral techniques of making traditional fabrics were threatened by industrialization. This is how she had the idea to create a fashion brand combining the finest traditional fabrics with a modern and elegant patterns. And on the top of that, it was very important for Aude that all clothes would be produced with respect for both people and  the environment!  

 

 

 

 

This first collection highlights several Cambodian traditional techniques:

  • Silk and raw silk: rare and high-quality fabrics, whose production in Asia date back thousands of years
  • Ikat : a complex and handmade dyeing technique 
  • Handloom weaving with ancestral technique.

These three elements are part of Cambodia intangible heritage. They have been endangered by war and industrialization. However, everything is not lost as they are now revived by Muudana’s partner.

Color Silk is a social business supporting 400 rural women from the province of Takeo. It allows them to earn an additional income by weaving at home. The local training center guarantees the mastery of many spinning, weaving and dyeing techniques.

 

This sophisticated silk products are combined with up-cycled cotton. This cotton is soft, pleasant to wear and very easy to maintain. In order to limit its environmental footprint, these fabrics come from ends of local industry rolls. Then, instead of making new fabrics and extract new natural resources, Muudana is up-cycling existing materials. Bonus point, this allows to drastically reduce transport needs before manufacturing.  

 

The collection is made by the NGO PSE (Pour un Sourire d’Enfant). This association is recognised in Cambodia and in France for the utility of its actions. Since 20 years, PSE is protecting and schooling underprivileged children from elementary school through to vocational training. In order to reduce poverty, the NGO has also created a garment workshop, employing mothers of schoolchildren. While their children are studying, mums can have a gainful, fair and respectful job. The working conditions fits the best standards (salary, paid leave days, social security, workload…).

 

 

Muudana has set itself a goal of being plastic free. This goal is not achieved yet because it is very difficult to eliminate the ubiquitous plastic at all levels! To that end, every effort is being made to limit the use of plastic in Muudana’s collection. 

At present:

  • Part of the buttons is made of coconut shells
  • The zip of the skirt has been replaced by a specially designed fastener
  • Clothes will be sent in a paper and cardboard packaging

 

 

 

  • Orders & Payments

Orders can be made on this webpage : you can choose one or several packs.

You can pay with a credit card.

  • Size & Colors

After the order, I will contact you directly by email to know your size and the color of your choice. 

  • Delivery

Pre-sale crowdfunding aims at buying clothes before the start of the manufecturing process. TThe manufacturing is financed through the money collected. Prouction will start once the crowdfunding campaign is over (November 16th). The delivery will happen end of janvuary 2018.

Shipping is possible in every part of the world. It is free in France and Cambodia, and with additional 8 euros for the rest of the world.

  • Exchange & Refund

After delivery, if the article does not suit your expectation, you will have the chance to exchange it. You will have to send back the model by retrun post

 

 

We often think that it is difficult to wash silk fabric, but this is a myth. Every piece of Muudana is machine washable, if you follow these instructions :

  • Wash at 30° maximum
  • Delicate cycle
  • Use a gentle landery soap, such as gentle landery soap for whool (otherwise you will damage the fabric)
  • Wash with similar colors

For the Kimono Naga, it can be washed in the washing machine but I don’t recommend it, because it can be damaged by the zipper or the button.

The Garuda trousers must be washed separately without the belt.

Muudana produces clothing in the following European sizes: 36, 38, 40, 42, 44

Once your order has been submitted, I will contact you to know your size and the color of your item. Feel free to contact me with any questions.

Here is a chart to help you pick the appropriate size. 

 

 

         

What are the funds for?

About the project owner

I have been dreaming of creating Muudana since 12 years.

I went to Peru in 2005 for a student exchange program, and there I discovered traditional weaving. Fascinated by Amerindian cultures, I regretted that artisanal clothing could not be worn on a daily basis because it did not fit with modern clothing criteria.

At that time, ethical fashion was just beginning in big European cities. It is then that I had the idea to create a brand combining aestheticism, traditional fabrics, and fairtrade manufaturing.

Back to France, I became passionate about Sustainable Development and Social Solidarity Economy. I specialized in this area through my studies, and then traveled Brazil to search for sustainable projects. After this formative experience, I involved in a NGO to develop projects in social economy in Africa. My focus was on sustainable housing and agriculture in Sahel.

After 6 years of incredible experiences, I felt the urge to come back to my first love: ethical fashion. That’s how I decided to take the plunge in the adventure and to create Muudana!

 

FAQ

  • Quand serai-je livré ?

    Les packs Early Bird sont les seuls à avoir une livraison prévue avant Noel. Et ils sont tous partis en 2 jours !

    Pour les autres packs, la livraison aura lieu en janvier. En effet, la slow-fashion, comme l'indique son nom, demande un certain temps de fabrication.

    Je vous remercie pour votre patiente !

    Last updated: 1 week, 4 days ago

Ask your question Report this project