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Mima - Toilet paper with a mission 🌳

Made with bamboo, 50% of profits donated to plant trees, plastic-free


A common question we've been hearing a lot this week is: “Why bamboo?”. 👀

There is a myriad of reasons as to why we chose bamboo to make our premium toilet paper. Here are a few of them! 

Bamboo is one of the fastest-growing, strongest and most useful plants on this marvellous planet. ✨

With the ability to grow more than a meter a day, bamboo is a renewable grass (not a tree) that reaches maturity in 3-5 years or less;  in sharp contrast, trees require decades (20 to 50 years) to recover from harvesting. 

When we heard that 10 million trees were still flushed down the toilet every year for ordinary toilet paper, we decided to do something about it. 🌳


Truly a wonder of nature, the humble grass literally requires no irrigation, no pesticides and no fertilizers, can thrive in depleted soil and helps to reduce soil erosion. When it is cut, the stem is left in the soil to sprout a new shoot and start the growing process again. No need to plant it again, yay! 🌍

The motivation behind this exciting project was to further reduce our reliance on trees when it comes to toilet paper and the catastrophic environmental effects of clear-cutting and deforestation. The fact that we are still using freshly-cut trees to make an everyday product that we've started using 70 years ago in Europe is simply jaw-dropping. 🦷

Overall, bamboo is a more sustainable alternative that offers us: 

Strength — it's known as the 21st century steel by many visionary architects

Softness — thanks to its long fibers and its naturally hypoallergenic and anti-microbial pulp properties 

A great opportunity to challenge other actors on this dormant market as it uses far less land than trees, produces less particulate matter and CO2 emissions per tonne of paper produced and helps us saving a heck of a lot of trees, water and energy in the process. 💭

The popularity of bamboo in everyday products is quickly growing due to its environmental sustainability and toilet paper is no exception. But, don’t worry, our bamboo isn't the same one pandas are feeding on, we source our bamboo from family farms so the varieties growing naturally in the wild are there for those remarkable and clumsy creatures to enjoy. 🐼


Let's stop wiping with trees. Switch to bamboo!


Carmen, Hampton and Maxence,

Follow our tracks on our social media channels!  👣 

Instagram: @joinmima / Facebook: @joinmimatp