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Mima - Toilet paper with a mission 🌳

Made with bamboo, 50% of profits donated to plant trees, plastic-free


    OK friends, hope you all had an amazing weekend, another beautiful week is starting so it's time for a little update! 

    We're just celebrating our 827th preorder. We're speaking of 18396 toilet paper rolls of pure bamboo goodness.

    The best part. We will plant 1253 trees in Zambia in the next few months. 🌱

    Pretty cool, right?

    It's not over! We're still aiming for 1000 preorders, remember? And we really (really) need your help here.

    Keep on spreading the word at your office, at home and in your digital lives. We need as much visibility as possible on Facebook, Instagram, Linkedin, Twitter etc. Use the hashtag #joinmima and tag us for a repost. πŸ‘Š

    As soon as we hit 1000 preorders, we commit to adding 1000 extra trees πŸŒ³on top of yours and from our own pocket. πŸ˜

    Many thanks to all of you for all this generosity, energy and feel-good attitude, it's been fueling us for the past two weeks. Now, two more weeks to go!

    Yesterday, we've also planted a symbolic tree to celebrate our successful launch. It's a sycamore maple tree than we naturally called "mima".

    Isn't it a natural beauty? πŸŒ±

    Teamwork makes the dream work! πŸ‘

    Nature's calling. 🌱


    Carmen, Hampton and Maxence,

    Follow our tracks on our social media channels!  πŸ‘£ 

    Instagram: @joinmima / Facebook: @joinmimatp


    Trees are essential to our future, that’s a fact. They represent one of the largest, most cost-effective climate solutions available today according to scientists.

    Unfortunately, 10 million trees are still flushed down every year for toilet paper. That's insane! 

    To do our part, we donate 50% of our profits to the NGO WeForest, working to regenerate healthy forests, protect biodiversity and improve the daily lives of more than a 1000 small-scale farmers by empowering them to intensively plant trees in the developing world. 

    WeForest is a non-profit organization created in 2009 by the amazing Marie-NoΓ«lle Keijzer and that has deep experience and skill in implementing high impact forest landscape restoration projects across the globe and, in our case, in Zambia.πŸ‡ΏπŸ‡²

    But, why is intervention needed there? πŸ’­

    The typical Miombo forest has, in the Copperbelt province more than anywhere else in Zambia, suffered from mining and charcoal production. β›οΈ

    WeForest trains farmers in restoring their small farms (1 or 2 ha on average) with indigenous and fruit trees. Farmers join the programme and report progress with their phones: all of this information is stored to monitor and report with GIS maps of the areas restored. πŸ›°οΈ

    WeForest - Zambia Luanshya - Report August 2019

    To date, and thanks to your precious help, we’ve committed to planting 1250 trees with these tree-planting experts β€” and we’re just getting started, friends! 

    Our goal? Planting 1 million trees by 2025. Together. 🌱

    And what if you were helping us out from your little happy place? πŸš½

    PS: We're throwing a little launch party tomorrow evening. Join us! More info below. ❀️

    When? Thursday, September 26th

    When, exactly? From 7pm to 11pm

    Where? Ammazza, 5-7 rue Saint Sabin, 75011 Paris

    β“‚ Bastille (Line 8)

    Facebook Event


    Follow our tracks on our social media channels!  πŸ‘£ 

    Instagram: @joinmima / Facebook: @joinmimatp


    Good afternoon, softness lovers and young tree-planters, 

    As most of you should know by now, we've spent the past year working on this exciting "profit-for-impact" project under the shade of a tree. 

    Less than 10 days ago, we successfully launched our project on this amazing platform and since then, it's been a rollercoaster of emotions, generosity and excitement. We're very lucky to have such a great community behind us and we truly wanted to say "Thank you!". That's why we're very honoured to invite you all to our little launch party and introduce you to:

    mima - Toilet paper that saves trees and plant forests. 🌱

    ✨ 100% bamboo fibres
    🌳 50% of our profits donated to plant trees
    πŸ‹ 0% single-use plastic

    Our team is busting to meet each one of you: early contributors, long-term ambassadors and toilet paper lovers. We're inviting you to celebrate this special occasion around a nice evening in both Switzerland and France. πŸ·

    What is waiting for you? πŸ˜

     Broadcasting of our launch video (yes, again!)

    - Passionating discussions. No filter, no taboo 
    - Presentation of our premium toilet paper rolls

    - Great food, delicious drinks 



    When: Saturday, September 21th

    When, exactly : From 4PM onwards

    Where : Villa Sparrenberg, Sparrenbergstrasse 9, 8103 Unterengstringen, SWITZERLAND. 

    Facebook Event


    FRANCE πŸ‡«πŸ‡·

    When: Thursday, September 26th

    When, exactly: From 7pm to 10.30pm

    Where:  Ammazza, 5-7 rue Saint Sabin, 75011 Paris, FRANCE

    β“‚ Bastille (Line 8)

    Facebook Event


    We hope to meet many of you there and we can't wait to show you how a simple switch in your everyday products can have a fantastic impact! βœ¨

    β€œIf you think you are too small to make a difference, try sleeping with a mosquito.” ― The Dalai Lama


    Follow our tracks on our social media channels !  πŸ‘£ 

    Instagram: @joinmima / Facebook: @joinmimatp


    Now, that's what we call reaching a milestone! 

    We're just celebrating our 600th preorder and 955 trees will soon be planted in Zambia. 🌱

    You can't imagine how good it feels right now, we wouldn't have imagined that this project could federate so many people in such a short period of time. 

    Thanks from the bottom of our hearts for your generosity, kind messages and precious help. 

    Teamwork makes the dream work! πŸ‘

    Now, we have a little surprise for you. Because everybody loves a surprise. 

    We seriously couldn't wait to have an impact so we've decided to give the project a big push (lol). If we hit 1000 preorders by the end of this week, we commit to planting 1000 extra trees on top of yours and from our own pocket. πŸ˜

    Ready to play?

    Keep on spreading the word at your office, at home and in your digital lives. We need as much visibility as possible on Facebook, Instagram, Linkedin, Twitter etc. Use the hashtag #joinmima and tag us for a repost. πŸ“±

    Generosity is so much more than just money, it's all about sharing the love, doing good and having an impact.  πŸ’Œ

     We also got a lot of questions about bamboo and a lot of you were wondering why this was a better alternative to ordinary toilet paper options. 

    Check out our latest Instagram post and News for more info. πŸ‘€

    There are still many "early birds" perks available. Hurry up, friends!  


    Nature's calling. 🌱


    Carmen, Hampton and Maxence,

    Follow our tracks on our social media channels!  πŸ‘£ 

    Instagram: @joinmima / Facebook: @joinmimatp


    A common question we've been hearing a lot this week is: β€œWhy bamboo?”. πŸ‘€

    There is a myriad of reasons as to why we chose bamboo to make our premium toilet paper. Here are a few of them! 

    Bamboo is one of the fastest-growing, strongest and most useful plants on this marvellous planet. βœ¨

    With the ability to grow more than a meter a day, bamboo is a renewable grass (not a tree) that reaches maturity in 3-5 years or less;  in sharp contrast, trees require decades (20 to 50 years) to recover from harvesting. 

    When we heard that 10 million trees were still flushed down the toilet every year for ordinary toilet paper, we decided to do something about it. πŸŒ³


    Truly a wonder of nature, the humble grass literally requires no irrigation, no pesticides and no fertilizers, can thrive in depleted soil and helps to reduce soil erosion. When it is cut, the stem is left in the soil to sprout a new shoot and start the growing process again. No need to plant it again, yay! πŸŒ

    The motivation behind this exciting project was to further reduce our reliance on trees when it comes to toilet paper and the catastrophic environmental effects of clear-cutting and deforestation. The fact that we are still using freshly-cut trees to make an everyday product that we've started using 70 years ago in Europe is simply jaw-dropping. πŸ¦·

    Overall, bamboo is a more sustainable alternative that offers us: 

    Strength β€” it's known as the 21st century steel by many visionary architects

    Softness β€” thanks to its long fibers and its naturally hypoallergenic and anti-microbial pulp properties 

    A great opportunity to challenge other actors on this dormant market as it uses far less land than trees, produces less particulate matter and CO2 emissions per tonne of paper produced and helps us saving a heck of a lot of trees, water and energy in the process. πŸ’­

    The popularity of bamboo in everyday products is quickly growing due to its environmental sustainability and toilet paper is no exception. But, don’t worry, our bamboo isn't the same one pandas are feeding on, we source our bamboo from family farms so the varieties growing naturally in the wild are there for those remarkable and clumsy creatures to enjoy. 🐼


    Let's stop wiping with trees. Switch to bamboo!


    Carmen, Hampton and Maxence,

    Follow our tracks on our social media channels!  πŸ‘£ 

    Instagram: @joinmima / Facebook: @joinmimatp