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Mima - Toilet paper with a mission 🌳

Made with bamboo, 50% of profits donated to plant trees, plastic-free


    Hi everyone! 

    Whether you live in Switzerland, France or in another European country, you should all have received your gorgeous toilet paper rolls by now and we truly hope that you love them 😍

    Now, would you be so kind and leave a review on our website? It's very essential to help us get it up and running 💯

    ⭐⭐⭐⭐⭐ Click the button below to go ahead ⭐⭐⭐⭐⭐

    You'll find the Reviews section on mobile by scrolling down and clicking the three-bar menu symbol on the right. 

    Thanks from the bottom of our hearts,



    Good morning, softness lovers and tree-planters,

    We're very proud to announce that your Mima orders are about to be sent out for delivery with Colissimo France! For the luckiest ones, we'll be knocking on your front door (on your toilet door would be creepy...) from tomorrow onwards. For the others, you'll be receiving your gorgeous toilet paper rolls by the end of the week or early next week at the latest. 🧻

    It truly is a feel-good moment for our little team and we can't wait to hear what you think about the premium softness, the colourful wrappers and all the little details hiding here and there. 

    Here's a picture of your boxes that only wait for one thing now... invade your bathrooms and a pop of colour to it. 🛁

    You'll notice we managed to stick to our plastic-free promise with a 100% recycled-recyclable-compostable box and gummed tape to close it. 

    Thanks again from the bottom of our hearts, nothing would have been possible without you. 🌱

    Wanna do a little favour? Share your unwrapping moments with us by using the #joinmima and by following our Instagram and Facebook accounts (@joinmima) for a repost. ❤️

    You can also drop us a line at [email protected] if you have any doubt about your delivery.


    Nature is calling 💦




    Good afternoon, good people! 

    We hope 2020 is taking off like a rocket for you, your family and your friends. 🚀 

    We all know how life can be full of surprises and since October, you eventually left the family cocoon, found yourself a cosy home to share with your half or found your dream house in the middle of nowhere. So we needed to ask...

    🚨Did you change your delivery address? Did you want to get delivered somewhere else? 🚨

    Please share your name and the new address we should be delivering to via Ulule or by dropping us a message at [email protected].

    We're on track for receiving all your toilet paper boxes to our warehouse on Friday, January 31st (if we don't encounter too many problems with the strikes).

    That's right on time for your special toilet paper delivery starting on Monday, February 3rd onwards in France, Belgium, Germany, Netherlands 🇫🇷🇧🇪🇩🇪🇳🇱

    Click and follow us on InstagramFacebook and Linkedin, we'll be posting more info on social media! 


    Mima 💛


    It's been already two months since our crowdfunding campaign ended. Crazy how time flies! 

     We took this opportunity to work our butts off and make sure we offer you the softest toilet paper your cheeks will ever touch. 

    The first production run will soon be finished and we'll receive all your boxes by the end of January 2020.

    We're on time to deliver everyone in France, Belgium, Netherlands, Germany by early February 2020 as promised. And nothing's better than starting a new year with a little bit of softness, right? 🧻

    We also got a little present for you to celebrate this festive time of the year. 🎄

    We're very excited to announce that we officially made our first donation and 2650 trees will be planted in Luanshya, Zambia by our incredible partner WeForest thanks to your contributions.

    That's around 3 ha soon to be restored and about 400 tonnes of CO2 to be stored over thirty years. This will not only offset a consequent part of our emissions but also provide economic support to local communities and contribute to the protection and restoration of wildlife. 

    The best part? You can already explore the webmap and see how our planting project is going in Luanshya.

     🔎WeForest Zambia - Webmap

    Thanks again for your generosity, support and love. 

    Merry Xmas and a Happy New Year to you all! 

    IMPORTANT: If you're planning to change your delivery address by February 2020, please let us know in a private message or by email at [email protected] so we can make sure you get your hands on your gorgeous toilet paper rolls.

    PS: Click and follow us on Instagram, Facebook and Linkedinwe'll be posting everything about deliveries! 


    Mima ❤️


    Hey softness lovers and tree planters,

    Happy Friday! We’ve got good news for you!

    It’s been almost 2 months since this successful crowdfunding campaign came to an end, we’ve made some product adjustments with our supplier and we can now really say that things are moving for Mima

    Let’s start with some good news for our Swiss, Italian and Spain contributors 🇨🇭 🇮🇹 🇪🇸. Here’s a picture of the toilet paper invasion in our Swiss warehouse. We’ve just received your toilet paper boxes and the first packages will be heading your way in the next few days. 📦

    Keep an eye out for your delivery person and don’t forget to share your unboxing snaps with us by tagging #joinmima (IG: @joinmima / FB: Mima Toilet Paper), we’ll repost the coolest ones on our channels! 

    We’re also getting the ball rolling for France, Belgium, Germany, Netherlands. 🇫🇷🇧🇪🇩🇪🇳🇱The production run is starting next week and will be on track for deliveries early February 2020 as scheduled. We’ll do our best to deliver earlier but our factory is getting pretty busy with Xmas/NYE so we prefer not to be too overpromising! 

    For the time being, we’ll be focusing on our impact by planting all 2573 trees in Luanshya with our friends at WeForest! You can check out their amazing work here: Zambia Report August 2019 🌳

    If you have any questions, any issues with your delivery or want to know more about the manufacturing process, please shoot us your questions in comments.

    Thanks from the bottom of our hearts 💛

    Carmen, Hampton and Maxence