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Linda Mai Phung

Incredible, we reached more than 20,000€ ! 239 contributors from the entire world: merci, cam on, thank you, Vielen Dank, 谢谢, ありがとう, Děkuji!

About the project

THANKS TO YOU ALL!  We achieved our initial objective... Next goal : collect 25 000€ to take part to MINT eco-fashion trade show in Amsterdam this Summer!

Linda Mai Phung is turning 5 years old this year. We would like to grow bigger and we need your support!

Who are we?

Linda Mai Phung is a French fashion designer based in Ho Chi Minh City, Vietnam where she founded her eponymous label in 2010. In 2012, Florence Bacin, who shares the same values as Linda, joined the company as co-owner and sales director.

Our collections tell the stories of creative stopovers and textiles encounters from Linda’s trips to different countries. Each piece of clothing carries the memory of a journey. Our designs wander between tradition and modernity at the confluence of Asia and Europe.

At Linda Mai Phung, we offer a contemporary, feminine and elegant wardrobe. We do that with a focus on qualitative craftsmanship and respect for the workers and the environment.

Spring Summer 2015 collection

What are the funds for?

Linda Mai Phung team would like to fly to Europe to take part in a professional trade show in July 2015. Europe is our main market, so we usually go to Berlin Fashion week to show our new collection to international concept stores and buyers.

This is how we grow our business, so there will be more and more shops that sell Linda Mai Phung clothes!

Here are the costs:

- Participation to tradeshow during the Berlin Fashion Week: 3600 €

- 2 round trip flights Ho Chi Minh City > Berlin : 2000 €

- 1 Spring Summer 2016 sample set made with eco-friendly materials: 2600 €

- Fees for our stay in Germany (transportation, accomodations and coffeeeeeee) : 1000 €

- Dry cleaning, steamer, lights and hangers rental: 500 €

Total of 9700 €

Linda and Flo live and work in the inspiring town of Ho Chi Minh City.

To thank Linda Mai Phung’s partners, suppliers, friends and customers, we will throw a fashion party to launch our Summer collection in May. The event will also be the opening of a one month pop –up store in the heart of the city, and the celebration of the brand's 5th anniversary.

For this project, we need the following budget:

- Space rental 2000 €

- Staffs and utilities fees of the shop: 1200 €

- Production of a stock of clothes to be sold: 2800 €

- SS15 launch and pop-up opening party: 750 €

Total of 6750 €

Discover all the Summer 2015 looks on www.lindamaiphung.com

We are a small team: basically Linda and Flo, with sometimes one intern, plus our skilled tailors and suppliers. To create a fun video and make a successful campaign; we asked Adela and Jesse to give us a hand. 1900 euros will be used to compensate their work (they offered special friends rates) and pay the fees for film making.

Without Ulule, you would not be reading this at the moment… The commission of the platform supporting Linda Mai Phung’s first crowdfunding campaign is 8% of 20 000 € ; that is 1600 €.

Total of 3500 €

Linda Mai Phung values transparency… so we’d rather be honest with you: the last 50 € will be spent on a bottle of organic Champagne (a really good one from France). Flo and Linda will drink it while thinking about how lucky they were to have you as backers! Cheers !


Linda Mai Phung is happy to send your rewards anywhere in the world.

About the project owner

To know more: click on our portraits.