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Flor da Mata

It's Brazilian, handmade and ethical !

About the project

Today, 06/06/2018, Flor da Mata is officially launched and we owe that to you! 
Our website will be ready in a few days but until that, you can order your handmade accessories on Facebook!
click HERE

 

FLOR DA MATA is a story of bags and accessories, of sand and coconut water. 

It's a story of samba and a handmade Brazil filled with values.

It's the story of chita, a traditional fabric that fights against modernity.

It's a story of fashion, well being, generosity, emotions and demands

And it's also the ethical challenge of a young French architect and designer. 

              

  

 

Flor da Mata was born from love at first sight for a typically Brazilian fabric called chita : floral, colorful, merry, and with dozens of different prints... we just loved it ! 

The bags and accessories are thought out, designed and handmade on the island of Florianópolis, in the south of Brazil. 

It's a Brazilian metaphor to take with you every day. And this, supporting a local project which allies creation and commitment, and which supports a cultural identity

       

Flor da Mata is a sincere and conscious project. Numerous young ethical and conscious initiatives are blooming and being approved by the consumers. It proves that consumption and production habits are evolving and that is what gives us the courage to share our short history with you.

We care about the well being of people we work with, about minimizing our environmental impact and above all, we believe in a different consumption for the future

We make accessories that fight for something, that believe in causes and participate in the social and economic life of a community.

  

1.  ALLYING tradition and modernity : Flor da Mata hopes to breath new life into this traditionnal fabric that have been left behind in recent years. The true chita is caracterized by the floral prints on a fabric called "morim" (a woven cotton), using only primary and secondary colors and serigraphy. This fabric that's come to life together with Brazil itself has become a strong cultural identity over time. To know more about chita : we wrote a few words on our blog

2.  MATCHING local resources to create 100% Brazilian products. Chita (traditional floral fabric), the jute cloth, the metal accessories, the design, the cut, the assembling, the sewing and the seamstresses, the threads, cotton and packaging... everything that's used in the process - from creation to manufacturing - is produced in Brazil. 

3.  MAKING every piece by hand, stitch by stitch. In a world where one ought to always go faster, Flor da Mata is fighting against "fast fashion" giving itself the luxury of taking its time. It's not about mass production but the opposite: it's about a handcraft organization that makes each piece unique. 

We work in collaboration with the only burlap seller with Fair-Trade certification in Brazil.

We buy the chita from the oldest factory of the country. 

4. ADOPTING a Fair Trade approach. The success of the project rests mainly on an alliance of trust with our partners, based on dialog, transparency and respect. And be able to apply to the WFTO certification very soon (World Fair Trade Organization). 

5.  FACING an ethical challenge, to ask the good questions to globally understand the new consumption and production patterns, to question about the sourcing of raw materials, the way they have been made, their distribution, and to worry about the working conditions of each one. We want to place the human at the heart of our organization in a country where the notions of fair trade and ethics are yet at an early stage, especially in the world of fashion. We undertake a long term project.

6.  SHOWING SOLIDARITY : 3% of our profits are donated each month to one association or local ONG. We have already established the calendar for 2018 :  : environmental awareness, water activities for youngsters of reduced mobility, preservation of animal species, among others. Because we care about our community life. 

 

   

7.  FIGHTING against over production : we are in favour of a SLOW production cycle, without "end-of-series", without burnout sales and unsold products (on average 3% of the production of a fashion brand), no new collection at every turn. We can assess in real time the demand to adapt the supply. We wish to transmit through our accessories some values and emotions : courage, pride, fear, passion.

8.   RECYCLING everything that can be. The solution we have found to lengthen the life cycle our our materials is named Banco de Tecido. Despite the puzzles while cutting operations, sometimes we are not able to use each piece. This local and creative initiative recovers fabrics, cleans, organizes and offer a second life to them! 

9.  THE TRACEABILITY of materials is a goal that we really want to reach soon. It is yet difficult to pursue for some small metal accessories and others, but we won't give up et keep investigating. We are also working on "cost transparency". And soon, we'll be going for cost transparency. So that you can feel even closer to the little hands that have created your accessory, we strive to make our costs public to each and every one of you

    

  

 

 

  

 

  

 

   

 

   

 

   

 

   

 

  

 

  

>>>> NEW ! <<<<

    

 

There are only three of these hammock available because we just end the work with Paraiba's handcrafters, in the north of Brazil. 

So ... here are the three first hammocks made in collaboration with them

And you don't know the best… We put the chita prints catalog at your disposal! Lucky you .. Do not hesitate to send us two of your favorite floral prints, or at least the predominant color you desire after the campaign. Otherwise...  it will be chita surprise ! 

In order to keep a slow production rhythm and good conditions for everybody, we will sequence the deliveries. 

▹   For the 100 first contributors : July, 2018

▹   For the following contributors :  August, 2018

The shipping is included ! 

Flor da Mata is still a project and doesn't intend to be perfect yet. We still have progress to make and solutions to find regarding ethics, transparency, material source tracing. Nevertheless we work hard every day in an attempt to find adequate answers that go along with our values, overcome obstacles and strengthen the relationships in order to build durable trust and move ahead together. This is just the beginning of a beautiful story, so we have the chance to choose. We want to write it in a conscious, human and caring way.

 

What are the funds for?

After one year and a half working on FLOR DA MATA, today we need you to make it happen and to give life to the brand ! We are counting on you ! 

Here is how your contributions will be used : 

 

And what if we go beyond?

We are planning to train and equip more seamstresses to keep our slow style. 

We already have endless ideas and prototypes for : 

- HOME products :  throw pillow cases, beanbag chairs, table liners, lamp shades, sofa throws, decorations of all sorts, etc

- BABY products : bibs, activity mats, rattles and toys for every little one.

 

 

Very important : If Flor da Mata hasn't convinced you, don't hesitate in sharing your critic and points of view, this helps us to question our decisions and go further in our wondering! It's an open conversation that we are all beginning together…

About the project owner

"II find it hard to talk about myself so I am going to talk about Flor da Mata.

I really tried to breathe my passions and my own values into it. 

I started Flor da Mata out of a wish to tell about my adventure – a trip to Brazil, plus a big urge to create and to bring about conscious consumption with a Brazilian flair.

It is the story of tradition coupled with the love for hand made, overall creation, a beach spirit, and natural fabrics with colors that make us smile.

I see this project as a means of bringing you a little bit of all that. "

Julie, graduated in Design in 2008 at Ecole des Beaux-Arts in Saint-Paul city and a graduate in Architecture in 2014, born on the island of Reunion, France.

In 2015, she sets herself up for a personal challenge: she gets onto a plane to Brazil (without much preparation for her mother's regret!) and then everything begins.

An island of adoption, the discovery of sewing, the resumption of surfing, a wedding, two dogs. Today she supports another fashion, other means of production and consumption, creating pieces inspiring and inspired by the journey.

Determined, she sews, draws, projects, cuts, photographs, publishes ... she really holds it close to her heart to further this artisanal, social and colorful adventure, with your help.

So do not hesitate to participate and share the page on social networks and help her to make this big dream come true !



PRESS PACK AVAILABLE HERE ! 

 

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