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Amahlé : Ethical jewelry made in South Africa !

Trendy jewelery designed in Paris and made by South African crafters

About the project

 WE REACHED 342 PRESALES !!! THANK YOU SO MUCH for your support ! We are very happy and grateful, you have been amazing !

We are happy to announce that presales continue with our very special prices on our website ! Come and have a look : http://amahle.fr/preventes/

 Amahlé: fashion jewelry made in Africa 

Amahlé means « those who are beautiful » in Zulu language.

Amahlé is an ethical fashion brand inspired by African arts and crafts. The distinctive style of our products is the result of Parisian designers meeting African traditional arts and talented crafters.

Amahlé reflects our wish to maintain local skills and to help people to continue designing patterns and pieces of art. Amahlé aims at offering a product that makes sense and that conveys all the values that we share: respect, trust, open-mindedness and love.

Finally, Amahlé is a journey. Each collection is thought as an invitation to travel and to discover a new African tribe. Come and travel with us !

 Our design is unique and our jewelry is hand made in South Africa 

The distinctive style of our products is the result of Parisian designers meeting African traditional arts and talented crafters.

Our style is inspired by African traditional patterns. We work with Parisian designers on the product design in order to create a contemporary and fashion product. Then the jewels are handmade in South Africa. The beadwork requires 2 to 8 hours of work depending on the size of the bracelet. The final work is handmade in Paris. We use brass with gold finishing.

 We aim to create and sell meaningful jewels.

Amahlé jewels have a contemporary design but they are one-off pieces of craft made using local and traditional know how. . We work with talented South African crafters who use traditional techniques inherited from their parents and grand-parents. Our crafters work with two associations whose purpose is to improve the living conditions in the region of KwaZulu-Natal: employment in rural areas, women empowerment, preservation of traditional knowledge and fighting HIV.

Openness, respect and trust are central values for our company.

 Our reinterpretation of the Ndebele style 

Our first collection is inspired by the arts of the Ndebele tribe.

Ndebele people live in South Africa and Zimbabwe. Traditionally, the Ndebele women paint colorful geometric patterns on the walls of their house. We have reinterpreted this Ndebele style made of clean lines, graphics, shapes and colors.

 Our first collection

We offer 5 styles of bracelets and one necklace. They are available in 4 themes with different color sets: Pink & Green, Red & Blue, Midnight Blue, Yellow and Turquoise.

We are offering a discount price during this campaign !

- Yellow & turquoise - 

- Midnight Blue - 

- Pink & Green -

- Red & Blue -

For more pictures you can have a look at our lookbook here: http://amahle.fr/en/our-collection/complete-lookbook/

FOR THE LAST WEEK OF OUR CROWDFUNDING CAMPAIGN, because your feedback are so enthusiastic, because we are reaching unexpected amount preorders, because we want to THANK YOU, we offer a brand new model specialy for you... We used to dream about this model and now we can propose it, thanks to you ... The Triptyque x Leather !

Pick up your favorite !
Our jewelry is presented in the following order : Yellow & Turquoise, Midnight Blue , Pink & Green, Red & Blue . A pouch will be offered with your jewelry.

- Chain bracelet / Special price 35€ -

Seed beads + brass with gold finishing.

- Medium bracelet / Special price 45€ -

Seed beads + brass with gold finishing. Width : 3cm.

- Triptyque x Leather bracelet NEW ! / Special price 45€ -

Seed beads + brass with gold finishing + leather. Width : 3cm.

- Triptyque bracelet / Special price 55€-

Seed beads + brass with gold finishing. Width : 3cm.

- Necklace / Special price 55€-

You can choose whether you prefer to wear it short or long. Adjustable size. Seed beads + brass with gold finishing.

- Large bracelet / Special price 65€-

Seed beads + brass with gold finishing. Width : 5cm.

We hope you like our collection :)

What are the funds for?

The designing phase is done and our first prototypes are finished. Our products are now ready to order. In order to launch the brand, we need your support ! With 200 pre-orders, we will be able to fund the fabrication of the products and the creation of our e-shop. We will give a part of the sum raised to an association engaged in concrete actions in South Africa.

If we reach our target, we will spend the money this way: 

If -let's be optimistic !- we go beyond our target, we will be able to design and craft new products and a whole new collection ! And that would be amazing for us and our crafters !

About the project owner

Amahlé is a story made of travels and beautiful people met on the road.

 Hi, we are Carole and Chloé ! 

Chloé is a passionate traveler and a fan of handicraft. She discovered South Africa in 2010 thanks to an academic exchange with the university of the Witwatersrand (Johannesburg) and she fell in love with Southern Africa.

We met in 2011 and worked 4 years as strategy and management consultants for a consulting firm with a strong entrepreneurial spirit. We are close friends and we share a passion for travelling, fashion and traditional handicraft. 

 In 2015, we decided that we would work with African crafters in order to create a brand that will merge ethics and style. 

In October 2015, we travelled through South Africa during one month. We meet lot of crafters and organizations. We found two associations in the KwaZulu-Natal region. We started to work together. The crafters made the first jewels and soon Amahlé was born... You can help us make it grow !

They are several ways to follow our story:

Let's keep in touch !

We want to thank all the people who already helped us until now: our parents and family, our great associations and crafters, our dear friends Valentine, Nathalie, Anaïs, Carine, Claudia, Clémence, Dïana, Julie, Isa, Sab, Marianne, Lucile, Simon, Raph, Augustin, Bruno, PM, Romain, Stéphane, Damien, Camille, Justine, our former company Kea & Partners, our entrepreneur mates Lucille, Ingrid, our partner Delta Essec, the South African ambassy who has been really helpful, our co-workers at Co-Start and our incubator BGE. THANK YOU !


  • Hi! I want to support and purchase a Medium bracelet. Is the pattern for each color the same as in the picture? Or will it be a surprise? Thank you :)

    Hi !

    Thank you for your message ! The pattern will be the same as in the picture ! It is handmade so if we have lot of pieces and if we look in the very details they might be from time to time slight variations on pattern, size and colors but we make sure this is very conform to the design.

    So you will not have a surprise (even if people always say they are more beautiful in real life than on the pictures). 

    We happen to sell unique bracelets designed and made by our crafters which are full of surprising patterns but not during this crowdfunding campaign !

    I hope I answer your question :)

    Please do not hesitate if you have any other question !

    Thank you very much for your support,





    Last updated: 4 years, 1 month ago