Creative, innovative, or community-minded projects. A solo rower crossing the Atlantic, short films, ecological odyssies, recording of albums, video games, humanitarian missions, high-tech or lo-fi products...All sorts of projects can be found on Ulule (see: Which projects are eligible?), and it's this diversity which appeals to us! To get a better idea of our wide range of projects, take a look at the page listing all the projects funded. Projects funded with success
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On Ulule you can discover and help make wonderful projects happen. These projects are successfully financed only if they reach (or exceed!) their crowdfunding goal. Wether you are a project creator or a supporter, this page will give you complete details on how Ulule works.
Since its launch in October 2010, 8354 creative, innovative or community-minded projects have been financed thanks to users from 146 countries. See our live statistics updated by the minute.
Want to learn about Ulule in 1 minute? Watch our video!
What type of projects can be found on Ulule?
How does the Ulule fundraising concept work?
To ensure that the amounts requested by project owners are realistic and consistent with their needs, a limited time frame and specific minimum amount are defined for the fundraising campaign.
For example, let’s say two film-makers (call them Jules & Jim) want to make a short film. Jules & Jim do their math and realize they need 6,000 Euros to cover the costs of making the film. For Jules & Jim and other people who want to finance projects, it is more clear, effective and transparent to be completely up front about funding needs.
This way, there is less chance that donors will be disappointed or that project owners will find themselves falling short. In other words, if Jules & Jim "only" raised 4,000 Euros, they might not have enough money to completely finance their project. So fundraising with a "target amount" is a way to ensure that the project owner takes responsibility for the project and is transparent in explaining to donors exactly how their money will be used.
Ulule is the first platform to offer two fundraising types : the project manager can set a budget target, or a number of objects / items to pre-sell.
In the case of a subscription (or pre-sale), the project owner will have to set a price and the minimum number of preorders necessary to produce his product / idea.
Why should I join?
Once you are registered, you can:
- support projects and leave comments for project owners
- post your own projects and fundraising campaigns for free
- participate in Ulule's discussion board, Vox
- contact members of the community
- view a history of your Ulule activities
- access news "reserved for supporters" on projects that you have supported
- receive the Ulule newsletter and its selection of exclusive projects
Join us !
How confidential is my information?
In a nutshell, we do not give out any user information and we do not, under any circumstances, give personal data to third parties or partners. If you would like more information, don’t hesitate to contact us at firstname.lastname@example.org.
What is an "Official User?"
It's a special status reserved for official organisations (media, foundations or companies). Individuals cannot become an official user.
The official Users pages use a distinctive logo and are displayed on the Ulule V2 homepage. They enable users to look at the “followed” projects or those funded by the Official User. Each Official User will be able to easily select, add or remove projects that they wish to highlight on their dedicated page.
Take part in the development of new projects and concepts, meet upcoming artists and freely communicate around the projects, share links with project owners and come together in a simple and flexible structure: that is the aim of the Official User programme.
To become an Official User, all you need to do is create a Ulule account and contact the team.
Who's behind Ulule? And where are they?
Ulule is run by a happy team that works together in Paris and gets help from plenty of graphic artists, developers, legal experts, and so on. Ulule is the leading crowdfunding platform in Europe. We're not the first crowdfunding service – far from it! (Read our blog post A Brief History of Crowdfunding.) Hats off to John Pratt's Fundable (r.i.p.) for example, and Kickstarter in the USA, and IndieGogo, and the many others that are exploring this approach to financing in their own way. They're complementary services, with different philosophies, features and/or fees, but they offer project creators many options. Let's hear it for options!
Who can use Ulule? What does it cost to join?
As a backer : anybody, of any age or nationality, living anywhere in the world can join and participate at Ulule.
As a project creator : to post a project and run a fundraising campaign, you have to be 18 years of age. If you run a project with a fundraising goal set in euro, you must have a bank account located in one of the 28 countries of the European Union, or in Switzerland, Lichtenstein, Norway or Iceland.
If you run a project with a fundraising goal set in another currency than euro, the only payment option available on your campaign will be Paypal. However you will be able to run your campaign from anywhere in the world.
What does it cost to join? Nothing. Nada. Zip. It's completely free to register, use the site and create projects.
How do I register using Facebook Connect?
It’s easy. In the connexion menu (top of the page), use the big blue "Connect with Facebook" button. If you are already logged on facebook, you'll be in! If you are not logged on Facebook, you will have to provide your Facebook login / password. You will then be able change your Ulule information (including password, if you want), or continue to sign in through Facebook Connect whenever you use the site.
Note that Ulule does not store any personal data that you don’t want to give to us. We pay close attention to the confidentiality of your information.
Someone hijacked my identity (or that of my group). What do I do?
We make every effort to prevent things like this from happening, specifically through a double moderation process before and after fundraising. If, despite these efforts, your identity has been hijacked, please report it to us at email@example.com. We will get back to you as quickly as possible.
How do I disable my account?
If you want to disable your account, go to the "My settings" tab of your profile. Then click on the "Disable my account on Ulule" button and follow the instructions.
Before deleting your account, please note that it will be a definitive measure and that you won't be able to access specific functionalities of the website anymore.
If you do not want to receive emails from Ulule you can unsubscribe from undesirable notifications.
If you would like to contact our support service, do not hesitate to send an email to firstname.lastname@example.org.
My name appears on Google and I would like it off?
If you are indexed on Google under your real name and you don't want your Ulule account to show up on search engines we advice you to replace your real name by a nickname. You will be able to access all the functionalities of the website. Your name will disappear from the search engines in a couple of days.
What is a "Verified account"?
The evolution of the number of members on the site is exponential, so Ulule integrates a concept of Verified Accounts in order to easily identify project owners or well-known members who have supported a project on Ulule. It is rarer for other members and is decided on an individual case basis, notably for famous people, in order to avoid identity fraud.
Supporting a Project
How do I provide financial support to a project?
It's very simple. Use the "Support this project for...€" form you can find on each page project.
You will be invited to create an Ulule account and enter your payment information on a secure page.
There are different payment methods you can choose from to donate to a project.
Credit card payment:
(NB : only for the projects with a fundraising goal set in Euros)
This is the simplest solution, you are charged immediately but you will be fully refunded (without any fees), if the project misses its target. The amount will then be credited on your e-wallet so that you can donate to another project on Ulule or simply get your money back.
We accept the following type of credit cards, of any country:
- Visa cards
- MasterCard cards
- Carte Bleue
Paypal payment :
You will be charged only if the seller meets his goals.
Check payment :
Just send a message to the project creator and decide with him if you want to contribute with a check, a direct deposit, a swap, etc. And we'll do the rest!
Direct Debit payment (Sofort and Giropay):
(NB : only for the projects with a fundraising goal set in Euros - usually only possible for users whose bank is located in Germany, Austria, Switzerland or Belgium)
You are charged immediately but you will be fully refunded (without any fees), if the project misses its target. The amount will then be credited on your e-wallet so that you can donate to another project on Ulule or just get your money back.
(For more information see What happens if a project I support doesn't reach its minimum goal?).
What payment information do I have to provide ?
Important: When you support a project (and the project reaches its requested amount), you will only pay the amount you pledged (no additional fees or commissions).
If you participate in a project in Euro, we will ask you to fill in a secured form with your Credit Card information (card number, expiration date and CVV, as in any other online payment), or with your bank account and PIN/TAN information if you contribute by Direct Debit (Sofort and Giropay).
If you participate in a project in an other currency, we require you to have a PayPal account.
Ulule uses PayPal to manage transactions and ensure they’re secure. It’s a simple, safe and international service. Funds are transferred directly from the supporter's PayPal account to the project owner's. All we do at Ulule is verify that the transactions match.
If you don’t have a PayPal account, it’s free to create one, and you can do that here: http://www.paypal.com.
You can also follow our Paypal registration guide here: Guide for project owners
How can I help project owners beyond providing financial support?
Share the project, follow it, spread the word!
Over a cup of tea, on your blog, your website or your social networks (Facebook, Twitter etc), any occasion you get!
Project owners look for more than just financial support. We provide promotion tools for every project, which you can display on your blog, website, or social networks.
Is my donation considered an investment?
No. Unlike many online funding platforms that have cropped up in recent years, Ulule’s approach is not an investment approach (in which donors get shares in a company or a project). Ulule is more about providing support (financial or otherwise) to specific projects. The owner of the project you're supporting may, in some cases, offer donors specific rewards for their donations, but your donation does not give you any ownership or authority with regard to the project. The project owner is the only one in charge. You are just helping him or her bring a project to fruition.
Can I cancel a donation?
You can, but we recommend against it, because the project owners are counting on your help! If you want to cancel a donation, you must do so within the time period specified by the project creator.
If you supported a project using a Credit Card or Direct Debit payment (Sofort and Giropay):
Log in Ulule and go to the "My transactions" tab of your profile > There you will find a recap of all your contributions. Find the support you'd like to cancel and click on "Cancel the support". The amount you pledged will then be refunded on your Ulule e-Wallet and you can choose to allocate it to another fundraiser or to get it back.
If you supported a project using PayPal:
Log in Paypal.fr and go to the "My preferences" tab of your profile > Then access "My Preapproved Payments" (don't forget to update the list) > Select the plan you wish to cancel and change its status to cancelled.
Can I change the amount of my support?
Yes, within the time period specified by the project owner.
You will have to cancel the first support (cf. Can I cancel a support?) and make a new one.
What happens if a project I’m supporting doesn’t reach its minimum goal?
You are not charged and your pledge is cancelled. The project owner does not receive any money. It’s “a draw.” The project owner can always decide to rework the approach or description of his or her funding request and try again. In this case, you would have to make a new pledge to the revised fundraising campaign.
How are the projects I’m supporting displayed on my profile?
They are displayed as a patchwork.
Do I have any tax obligation related to the donations I’ve made?
No. VAT may or may not be included in the amounts that you donate, but you aren't required to make any particular declaration.
Note: For the moment, Ulule is not providing receipts for tax purposes for donations to nonprofits. We are putting together specific services to help nonprofits organize their fundraising campaigns. We will let you know the details when this new service is available.
What happens if a project I supported is never completed? What are my options?
Ulule performs an initial validation when a project is proposed to filter out questionable projects.
Afterwards, the project owner is solely responsible for the project and the only person who can answer questions about it (Ulule's role is to facilitate funding and promotion of projects).
However, it is important that you be aware from the start that there is “risk” involved with any project, from the idea stage through to pre-production: some projects have to be postponed, while others simply (and unfortunately) have to be abandoned.
You can always contact project owners by e-mail or directly through their profile pages to request an explanation if none has been provided.
How do I claim my reward if I haven't received it?
Only the project owner can answer that. Ulule helps connect people and provides promotion tools to project owners, but is not involved in the projects themselves. If there's a problem receiving your reward, you can contact the project owner directly by e-mail, or through his or her profile page, to find out what happened.
Organizing a Fundraising Campaign
How do you launch a fundraising campaign?
Start with a description of your project (see Ulule Vox Tips for writing your project description).
Then, define the target funding amount and set a deadline (see How does the ‘pledge’ concept work?).
Every member can choose how much he or she wants to pledge, and donors won’t be charged unless the entire amount is raised by the deadline. You will need to offer rewards based on the amount donated, it’s an easy and effective way to get your donors interested and involved in your project.If you choose this option, you will manage the list of rewards you’re offering, which are organized into different levels. To get an idea of how fundraising works, the easiest thing to do is to look at the list of existing projects.
What kinds of projects are eligible?
It’s easier to think of it the other way around. All projects are eligible except:
- projects that do not have an outcome that is artistic, community-minded, or for the betterment of society and without a community-based strategy
- incomplete projects: missing the presentation of the project owner, budget, rewards, etc.
- funding of political parties, ideological movements, religions or sects
- projects whose intentions or outcomes are racist, violent, abusive, defamatory, revisionist, apologist for war crimes, or pedophilic, or which incite murder, suicide, discrimination, or hate.
- projects that could cause physical harm to the project owner or project donors
- projects whose content borrows copyrighted work without permission
- projects that appear on other fundraising sites
Note: You can finance all or part of your project. You are allowed to finance only a part of your project, or even an associated side-project, as long as you clearly explain what you’re doing to your donors.
What does it cost me if I don't reach my fundraising goal?
Nothing. It’s considered a “draw,” and you don’t pay anything.
What is Ulule’s commission if I reach my fundraising goal?
Ulule charges a commission rate only for the sums collected by projects who have successfully reached their funding objective. No commission is applied if ever a project does not reach its objective.
Ulule’s commission rate for collected funds inferior to a total amount of €100 000 is of:
- 6.67% (value added tax non included) for all funds received by credit card,
- 4.17 (VAT non included) for all funds received by check or via Paypal.
The Value Added Tax (VAT) depends on the project creator’s country location. If the project creator is an individual based in the European Union (EU) the VAT of their country of residency is applied to this commission. If the project creator is an individual based outside EU, no VAT is applicable.
In United Kingdom, with a VAT rate of 20%, Ulule’s total commission fee (all tax included) is thus of:
- 8% (VAT included) for all fund received by credit card,
- 5% (VAT included) for all funds received by check or via Paypal.
For all other EU countries we invite you to read the document below to find out the VAT that corresponds to your country. This will allow you to calculate Ulule exact commission fee (all taxe included):
Project creator’s country location Country’s VAT rate Commission rate (all taxes included) for funds received by credit/debit cards Commission rate (all taxe included) for funds received by check or via Paypal Luxembourg 15% 7.67% 4.80% Malta 18% 7.87% 4.92% Germany, Cyprus 19% 7.94% 4.96% Austria, Bulgaria, Estonia, France, United Kingdom, Slovakia 20% 8% 5% Belgium, Spain, Latvia, Lithuania, Netherlands, Czech Republic 21% 8.07% 5.05% Italy, Slovenia 22% 8.14% 5.09% Greece, Ireland, Poland, Portugal 23% 8.20% 5.13% Finland, Romania 24% 8.27% 5.17% Croatia, Denmark, Sweden 25% 8.34% 5.21% Hungary 27% 8.47% 5.30%
For all projects that raise over €100 000, Ulule’s commission rate depends on the amount of collected funds as well as on the payment methods used by contributors. The commission rate is calculated by levels:
Raised funds Ulule commission rate for payments by credit/debit cards (VAT excluded) Ulule commission rate for payments by check or via Paypal (VAT excluded) From To 0 € 100 000 € 6.67% 4.17% 100 000 € 250 000 € 5.83% 3.33% 250 000 € 500 000 € 5% 2.5% beyond €500 000 4.17% 1.67%
Once again, the applied VAT depends on the project creator’s country location. For all individuals project creators based in the European Union (EU) the VAT of their country of residency is applied to the commission rates mentioned in the document above.
For all funds collected via Paypal, please note that Paypal applies its own commission rate on each transaction. For details on PayPal fees, go to: details on PayPal fees
Am I the only "owner" of my project?
Yes! The project owner owns all intellectual property related to his or her project and does not give “shares” or “rights” to anyone else. As we explain here, financial support received through Ulule is not considered an investment, but rather a donation, given with nothing expected in return. And of course, Ulule does not claim any ownership or rights of any kind with regard to your project. It’s your project.
Are projects subject to moderation?
Yes, all projects are moderated. This is done so that the Ulule team can ensure that they meet the eligibility requirements and to prevent spam. You will receive a confirmation e-mail within 48 hours max (usually less!).
How does "sandbox mode" work and how do I submit a project?
When you create a new project, you’ll be directed to the project creation form. This page is not accessible to the public. Only you alone can consult it when connected to your Ulule account.
You can take as long as you like to write the description of your project, add images or videos, make changes, organise your rewards.
The moderation team will not review your project until you click "Submit my project."
Can I combine an Ulule fundraiser with funding from other sources?
Yes. Just be sure to be very honest with people about the part of your project that has been financed, as well as the additional funding you’re looking for. If you are expecting to cover 50% of your total budget with outside grants, organise your fundraising campaign based on the remaining 50%, and explain how you will use this additional amount.
Can I apply funds that I’ve received outside of the Ulule fundraiser (cheques, bank transfers)?
Yes, but the Ulule team has to validate these donations.
Did your aunt write you a cheque for 50 Euros that you would like to apply towards your funding goal? Send an e-mail to email@example.com and attach a picture, a copy or a screen shot of the cheque or the bank transfer specifying the name, postal address, email address and reward of your supporter. We'll then be able to validate the support and add the amount to your collection!
Why do we make you jump through these hoops? Quite simply to prevent the system from being abused, with cheques or cash miraculously appearing right before the fundraising deadline. For more info, or if you have questions, don’t hesitate to contact us.
Are donations to be considered as gifts, purchases, or investments?
The distinction depends on the value of the donations relative to the value of the rewards. In short, there are two possibilities.
1) If there are no rewards, or if the rewards are “symbolic” and their value has no correlation to the value of the amount donated:
The donation is a gift.
PayPal automatically sends receipts so you can keep a record of each of these transactions.
Note: For the moment, Ulule is not providing receipts for tax purposes for donations to nonprofits. We are putting together specific services to help nonprofits organize their fundraising. We will let you know the details when this new service is available.
2) If the value of the reward corresponds directly to the amount of the donation:
The donation is a purchase (for accounting purposes).
PayPal automatically sends receipts and allows you to create invoices displaying the amount received for your accounting purposes if necessary.
Under no circumstances are the donations investments.
The amounts donated cannot be given in exchange for shares or stocks, nor do donors have any intellectual property rights (see Who owns the intellectual property of projects?).
Note: It is possible that allowing donations to be considered investments may be appropriate for some projects, and we are looking into the feasibility of offering this option. However, this is not the primary role of Ulule. Above all, we want to facilitate fundraising for project owners without taking an investment approach.
How can I activate Paypal payment system on my project?
Paypal payment system is not activated by default for projects collecting in euros. It is activated on request of project creators only.
You must have a Paypal account whose status is "verified" (see here for details). If your Paypal account is not verified, you will not be able to receive more than 2500 € on your Paypal account.
Please make sure not to make any mistake when indicating your Paypal address in our system, otherwise you could loose all Paypal payments. You will receive those Paypal payments on your Paypal account and not on your bank account
Please keep in mind two key matters :
- there is a rate of payment lost with Paypal (10% on average), since payments are executed only at the end of the project, only in case of success. Accordingly, some Paypal accounts have not enough funds at this time, or the credit card linked to the Paypal account is expired.
- this payment system might be a bit more expensive. Ulule's commission is 4.17% VAT excluded, however Paypal charges directly to the project creator there own commission which depends of your domestic country and must be added to Ulule's commission to have the total cost. Please consult Paypal documentation to know what commission they apply in your country.
Who owns the intellectual property of projects?
You, and nobody else but you.
And your partners in the project if you’re not working on it alone.
Is there a maximum budget allowed for a project?
Nevertheless, it’s important to be realistic when evaluating your budget needs. Asking for 200,000 Euros to finance a three-minute film on your city (no matter how pretty it is) is a sure way to get no funding at all.
Is there a minimum budget allowed for a project?
Yes: 5 Euro.
Is there a maximum time frame allowed for a fundraising campaign?
Yes: 90 days.
Is there a minimum time frame allowed for a fundraising campaign?
Can I post multiple projects at once?
However, to ensure that projects get enough attention from their owners, Ulule will only accept two fundraisers at a time per project owner.
What happens if my project doesn’t reach its fundraising goal?
The people who pledged donations to your project are not charged. You don’t receive any money. You are not obligated to pay any fees. It’s “a draw.”
Ulule will provide you with the contact information of the people who made pledges so that you can thank them and contact them at a later time about supporting future projects on the site.
Can you resubmit a project if you’ve already run a fundraising campaign?
Technically, yes. However, you can’t automatically start a new fundraiser as soon as the deadline of the first has passed. If you want to run another fundraising campaign for the same project, you'll have to "Create a new project" and rework your funding request. This gives you a chance to revisit the approach or description of certain elements, which could improve your chances of success.
How do I remove a project?
All you have to do is send a request to firstname.lastname@example.org.
We highly recommend that you explain why you’re deleting your project, so that the information can be forwarded to those who have made pledges (see What happens when a project is removed?).
What happens when a project is removed?
All the people who pledged donations to the project receive an e-mail notifying them that the project has been removed and providing the reasons. Of course, these people will not be charged, and you will not receive any payment.
Can I create different shipping fees for rewards depending on the country of the subscriber? Are the shipping costs included in the collected funds?
Yes, it is entirely possible to set the shipping parametres as you set the rewards of your project.
In the menu, under "Edit rewards", select the appropriate reward and click "Add deliveries". You can then set the national and international shipping costs.
An important point: these shipping costs will automatically be added to the total by your supporters once they have selected the the reward that they want and added their postal address. The final sum is therefore added at the moment of paying and is added to the collected funds. The measure of your collected funds will therefore contain the base cost of your rewards plus the shipping costs.
In order to avoid any unpleasant surprises at the end of the collection, consider adding the shipping costs to your final objective.
Presenting Your Project
What is the minimum information I have to provide?
First, define your status (individual, nonprofit, or business). Next, give the name of your project and the amount you’re seeking, including the desired currency, specify a time frame for your fundraising campaign (90 days max), and write a description of the project.
This is the bare minimum of information you can provide, but we recommend, of course, that you give as much info as possible, and that you include multimedia (photos or videos, where possible) and above all, a precise explanation of how you plan to use the funds raised (see Ulule Vox, Tips on writing the description of your project).
Remember to be as precise as possible when you describe the rewards offered to your supporters.
Once the project has been posted, you will be able to update the project page as often as you like.
How do I manage rewards for my project?
When you write your project description, you have to present a list of rewards for different donation amounts.
It is a very effective way to show your gratitude to your donors, as well as a good way to get them interested and involved in your project.
The best rewards are those that are closely linked to your project: an invitation to screenings of your movie, a recording of the concert you are trying to finance, a postcard of the mountain you hope to be able to climb...
When they make their pledges, donors will be able to claim their rewards from your list, based on how much they pledged. A donor who pledges 50 Euros has the option to choose a reward offered for a smaller donation amount, but he or she can't choose a reward offered for a larger donation amount.
You also have the option to limit the number of certain rewards. For example, if one of your rewards is a numbered print, you can indicate how many times this reward can be selected before you run out, at which point it would no longer be available to new donors.
How do I add a photo or a photo gallery?
Click “Add a photo,” upload it from your hard drive, and choose the alignment (left, centre, right).
You can also add a caption.
How do I add one or more videos?
Click “Add a video,” go to the site where it’s hosted (YouTube, DailyMotion, Vimeo, etc.), copy/paste the URL, and submit.
How do I provide updates on my project?
Note that you have to be the project owner to update a project.
You want to change something on the project page itself. You just have to click "Main information" in your Toolbox and you’ll be redirected to the edition page of your project. You can make all the changes you want (add pictures, videos, sound files etc.) Then click "Publish" and the changes you made will appear on your project page.
You want to publish a News that will be sent to all your supporters and your followers. Click on the “News” tab on your project page. You’ll see a list of your latest updates, which are also visible to your donors. Click “Add a news,” and you’ll be redirected to the page where you compose your updates. You can create a news that includes text, photos, videos, or sound files of your choosing. Click “Publish” to publish your news. Your donors will all be notified by e-mail.
How can I see a list of all my projects, both those that are approved and drafts?
When you're logged in, go to "My projects and presales" (in the sub-menu under your username).
My project was published on Ulule, but it does not appear in the list of projects. Why?
This is because your project is still in the "Nestling" mode - it hasn't yet received its first 5 supporters. Your project is of course still accessible, but it doesn't appear in the Ulule public pages yet. For more information, please see below.
What is the "Nestling" mode?
The "Nestling" mode is a sort of "bis moderation", in which your community participates. Your project has been validated by Ulule, great! We will do our best to help you refine your project's presentation, but ultimately it's not us you need to convince...it's your supporters.
In order to "validate" your idea or concept, you will inevitably rely on your first circle of acquaintances (See our guide to The three crowdfunding circles). There is a simple reason for this: if you don't succeed in convincing 5 of your nearest and dearest, it will be nigh impossble to convince complete strangers.
To appear in Ulule's public pages, you need to have at least 5 supporters. You can publish your project when you think it's the right moment, so don't hesitate to contact your first supporters in order to receive funds right from the moment you project is launched. For these first supporters you will need to provide the project address. All the promotion and sharing options will already be active, as with all validated projects.
NB : it is POINTLESS to send your project address to people who don't know you if you don't have at least a few supporters. Sorry for going on, but the same mistake is made again and again...Would you support a complete stranger's project which is at 0% funding? Undoubtedly not. You risk de-credibalising your project. It's better to accept this simple rule which enables you to receive support from your close network and eventually reach out to a wider network of supporters.
Your project will be launched in "nestling" mode and will appear in the site's public pages as soon as the first 5 supporters have been collected.
Promoting Your Project
How do I promote my project?
There are many ways to promote your project.
1) First, there’s your Ulule project page: Do a good job of presenting your project and use interesting visuals to illustrate it (videos, images, portfolio...).
Then, update your project blog with news on your project’s progress and/or funding, or to let people know you’ve added new visuals or rewards.
2) Spread the word through your own network: Your first donors will often be people who are close to you, who know how committed you are to your project, and who interact with you personally. And don’t hesitate to talk about it with your acquaintances and colleagues. You’d be surprised at how much support you can get from people whom you hardly (or don’t) know when they are excited by your project.
3) A blog can be a superb promotional tool: If you have a blog or know some bloggers, don’t hesitate to tell them about your project: You could get some good feedback or insights from new sources.
4) Social networks: These provide opportunities to promote your project to your network of friends and to their friends too.
- With Facebook, you can post quick updates on your project, answer questions that come up, and promote it among your friends, or groups that focus on a related area of interest.
- With Twitter, you can make announcements about your blog posts, new rewards, or latest progress. A few well-placed retweets can spark interest among other Twitter users in your project. And, since Twitter is full of bloggers, influencial people, and journalists, it can be a useful tool for strategic purposes.
- Don't forget specialized websites such as MySpace or Noomiz, two networks that are dedicated to music and where you can share your music easily and build groups of friends and their contacts around your project.
5) Content sharing sites: Youtube, Dailymotion, Vimeo, FlickR, Pinterest and Picasa are all sites you can use to promote your project, by easily exporting your media to them and tracking their popularity and reach.
6) Information sharing sites: These are sites like Digg, where you can post news in the form of a continuous information feed. Internet users click on links that interest them and, in turn, pass on those that are most interesting. Creating accounts on sites like Digg (see complete list here) and contributing material about your project can be effective for promotion, and using these sites tends not to be too time consuming.
Be creative. Make videos, computer wallpaper, photonovels... Think up new ways to promote your project. Make the most of what you have at your disposal.
Don’t forget, with everything you publish, to provide a link to your Ulule project page, so that Internet users whose interest has been piqued by your ideas can become donors.
What tools can I use to promote my project on Facebook?
With the “Facebook Page” widget, you can automatically create a page on the social network that includes your content (videos, text, music, etc.) as well as the list of your rewards.
To use this widget, you have to have signed in to Ulule using Facebook Connect, or to enter your Facebook login info through your Ulule account.
If you already have a Facebook Page, you can authorise Ulule to publish information to it regularly, in order to keep your “fans” up to speed.
What tools can I use to promote my project on my blog, website and other social networks?
We are gradually adding widgets. For the moment, you can use the clickable “Support my Project” widget, which includes an image and brief description of your project.
I’m not on Facebook or Twitter. How do I promote my project?
There are many other ways to promote your project, tried and true methods that predate the explosion of social networks in the virtual world. Good content is one of the most valued elements on the Web: a good article, an intelligent or amusing video, a snippet of music, a well presented photo album, drawings, a flash animation, a cool app... Content like this can lead to exchange and create bonds among Internet users.
Once you’ve created the content, the important thing is to get it out there (see How do I promote my project?).
How do I use the "news" tool?
E-mail mailing lists can be useful in keeping your contacts up to date on what’s happening with your project. You can insert images, text and links that can help promote your project.
But use with care! An e-mail inbox is a personal space used for communicating with people you are close to. Your contacts will put up with some promotion, but don't overdo it.
Billing, Payment, Accounting, and Taxes
How and when will I receive funds collected ? What payment information and documents do I have to provide for funds transfer?
If funding succeeds for a project in euro, we will need your bank account information (a form will appear on your project page as soon as you reach 100% of funding). We will also need identification documents relating to the bank account owner. Those identification documents depend on the quality of the owner of the bank account:
- for an individual: identity document
- for a non profit organisation: proof of registration and copy of the identity document of the legal representative
- for companies: proof of registration.
If you organise a fundraiser in another currency than euro, you must have a PayPal account. Project owners must have a Premier or Business account. It's easy, quick and free to open an account (or to upgrade your current account to Premier or Business), and you do it here: http://www.paypal.com.
When you're creating your project, Ulule will ask you to enter the PayPal account information that you want to use for your project.
As soon as funding succeeds and we have all required documents, we will proceed with the transfer of funds. You shall receive amounts within 72h after notification of transfer.
For pledges done with Paypal, funds will be transferred directly to the Paypal account of the project owner, where they are held until the creator withdraws them.
What happens if I don't reach my fundraising goal?
You will not receive any money. Neither will you have any fees to pay. It's a "blank operation".
Thank the people who have supported you anyway (by publishing in your news for example), in order to keep a positive contact with them in case you need to sollicit their support again (you may decide to launch a new project on the site!)
How do I declare the funds raised as a project owner?
This depends on your status. As a nonprofit or professional, you just need to declare the amount received the way you normally would in your accounting for any type of sale or services provided.
If you are an individual, it depends of the local legislation of the country you live in and pay taxes. Usually tax authorities consider that any type of income must be declared, wherever it comes from. So make sure that you are in accordance with law when declaring income obtained though crowdfunding on Ulule.
Do I have to (and how do I) add VAT?
It depends on the local legislation of the country where you are operating. For example in most countries in Europe, the principle is as follows:
- You don't have to if you are operating under a "VAT not applicable" scheme (in France for example: individuals and most nonprofits).
- You do have to if your rewards are considered as purchases (see Are the donations considered to be gifts, purchases, or investments?) and if you are a business, or an organisation with commercial activities. In this case, the rate to apply depends on the sector of activity of your project.
Ulule Vox: The Ulule Community
What is Ulule Vox?
Vox is the community element of Ulule. It's a place for discussion, exchanging tips, posting classifieds, asking practical, technical or legal questions, etc. For a complete overview of Ulule Vox, click here.
And while we're talking community, we highly recommend that you read our Community Guidelines.
How do I post on Vox?
You can post three types of messages on Vox: questions (how? why? where?), discussion topics, and announcements.
Depending on the type of message, Vox will prompt you for additional details (place, type, etc.) to refine your message.
Then you'll write your message, choose a category (there are about 15 right now, including Arts & Design, Humanitarian, and All Projects).
Click the big OK button. And you're done.
How do I edit my messages on Vox?
You can only edit messages you wrote.
When you're logged in, you'll see an "Edit" button above each of your messages, which will let you modify them.
I lost my password. What do I do?
Click the login bar in the upper right corner, and then click the "Forgot your password?" link.
Your password will be sent to the e-mail address in the system.
Do you have more questions?
Look for the "Help" link on Ulule Vox: http://vox.ulule.com/sos-ulule and ask us!